I took everyone's critique and opinions into consideration and revised some of my designs. I put in the white splatter behind the logomark to make it stand out and not get lost against the colorful splatters. I also changed the cupcake cutout on the print ad and redid the outdoor ad as a billboard instead of a bus bench. I am leaning towards white backgrounds more than black, now. It seems cleaner and more customer/food friendly, and yet the logo, tagline, and splatters of color still give it a funky kind of edge.
Revised business card - front and back
Revised print ad
Revised outdoor ad
Revised packaging
Envelope
Letterhead
Your logo is INCREDIBLE. Not to mention, the pattern you chose is fun and edgy without going overboard. It would have been so easy to go crazy with this concept but you really did a good job of striking a balance between elegant simplicity and excitement throughout your brand collateral.
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